Johnny Cohen Director

After starting his career in advertising as a copywriter, Johnny began directing commercials at the age of 23.  Since then, he has had the privilege of working on every continent - shooting for a diverse range of clients: from fashion to financial services, mobile networks to confectionary.

For Johnny the idea is everything.  So he believes firmly in making sure that the execution enhances, rather than overshadows the concept.  Sometimes a script needs an incredibly simple, classic treatment - to allow the audience to simply breathe and absorb the message.  Other times, the goal is to grab viewers by the eyeballs and take them on a heart-stopping ride.  But in every case, he feels his greatest priority is “mining” the idea - bringing it to the surface, where it can shine.  Johnny’s experience as an award-winning, ex-Agency Creative also means that he has conceptualised and written many of the commercials and brand films he has shot.

He currently has a feature project in development which, in many ways, encompasses his great love for humanity and humour.

PICK ‘N PAY - CHRISTMAS

ACARD - COUPLE

OUTSURANCE - FLIP

FORD FIGO - PIED PIPER

GETBACK - COACH

UBER - CONCERT

PLAY - WEEKEND

P&G - WARMER

OUTSURANCE GRAN

OUTSURANCE - ARCHITECT

KIT KAT - GRAVITY

DSTV - KILLER KILLER